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Facebook Reaches 200 Million Users

In a switch, older users, above college age, are now joining fastest.

April 10, 2009

According to the company, Facebook, one of the most popular social networking sites on the planet, added its 200 millionth user on April 8, 2009.

To mark the occasion, Silicon Alley Insider noted that if Facebook were a country, it would be the fifth-largest in the world after China, India, the US and Indonesia.

The US had more Facebook users than any other country. However, the largest concentration of users was in the Eastern US and Western Europe.

From January to March 2009, people ages 26 to 44 made up the fastest-growing segment of the US Facebook population, and other countries will undoubtedly follow that path.

US Facebook Audience Growth in the Past 180 Days, by Age and Gender, March 2009 (thousands)

While users have been reluctant to click on ads, brands are still looking for ways to leverage the social networking space—and finding them.

Facebook and other social networking sites are providing opportunities for brand marketers to get feedback from users—and even sometimes engage in direct conversations.

“Learn about real or perceived problems relating to your product or customer service—and unleash the wisdom of the user,” said Geoff Ramsey, eMarketer CEO. “By looking, listening and lounging, marketers can gain valuable insights concerning online and offline campaigns.”

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