In Europe, Content-Sharing on Twitter Near-Even with Facebook - eMarketer

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In Europe, Content-Sharing on Twitter Near-Even with Facebook

Facebook won out in every region

December 30, 2013

In Europe, according to research from Gigya, content-sharing via Twitter is almost as popular as via Facebook—unlike in any other region in the world.

Facebook was the winner in every region of the world, according to the Q3 2013 study of clients using Gigya technology to facilitate sharing. Only in Europe did Twitter come so close to Facebook’s lead, however, reaching within 2 percentage points of the social networking giant’s sharing prowess.

Primary Social Network Used to Share Content Worldwide, by Region, Q3 2013 (% of total)

Twitter was also relatively popular for sharing in Asia-Pacific and the Middle East and Africa, where more than three in 10 clients reported it was the primary social network used to share content.

Interestingly, in North America, Twitter actually fell to third place by this metric, after Facebook and Pinterest—and North America was also the region where Facebook performed worst. Uptake of Pinterest for image-sharing turned the situation into a three-horse race in North America, while in other regions, even ones with well-established local social competitors, the top two sites had a wide lead.


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