Electronics, Apparel Top Russian Ecommerce Market - eMarketer

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Electronics, Apparel Top Russian Ecommerce Market

Retail ecommerce sales in Russia growing steadily by double digits

September 22, 2015

In Russia, where most people still rely on brick-and-mortar stores for their shopping needs, the consumer electronics category was No. 1 for retail site visits in July 2015.

Top 10 Online Retail Categories in Russia, Ranked by Unique Visitors, July 2015 (millions)

comScore reported that 17.8 million unique visitors shopped for consumer electronics online in Russia that month, 3 million more than shopped for apparel. Comparison shopping sites were No. 3 in the retail category for July.

According to April 2015 polling from Google and TNS, 60% of internet users in Russia said stores were the primary location where they purchased a list of consumer goods, vs. 28% who said the internet. eMarketer estimates that 32.9 million people in Russia, or 42.5% of internet users, will make at least one digital purchase this year.

Retail Ecommerce Sales in Central & Eastern Europe, by Country, 2014-2019

Ecommerce sales in Russia will reach $16.78 billion this year, eMarketer projects, up 16.2% over 2014. Growth will continue at a similar rate throughout our forecast period, with sales nearing $30 billion by 2019. That will still represent just 3.6% of retail sales in the country, however.

Russia accounts for over a third of all ecommerce sales in Central and Eastern Europe. Other markets in the region have slightly higher ecommerce penetration, with digital representing a greater share of total retail sales and digital buyers accounting for a bit more of the population.


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