Ecommerce Beyond Travel Gains Steam in India - eMarketer
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Ecommerce Beyond Travel Gains Steam in India

B2C ecommerce user base expands 123% in a year

August 13, 2012

Between July 2010 and June 2011, the travel vertical had a considerable number of B2C ecommerce users in India. But ecommerce users began making purchases in other categories over that time period, according to the “B2C E-commerce in India” report by online audience measurement platform ViziSense.

B2C ecommerce grew by 10 million users over the 12-month period, reaching 18.1 million in June 2011, ViziSense found. The growth was driven by an increase in the types of goods and services made available online, along with the lower prices that online competition generally brings.

Online Buyers in India, by Category, July 2010-June 2011 (millions)

Without a doubt, ecommerce growth has been bolstered by continued, steady growth in the number of people in India with regular access to the internet. In fact, the number of people going online in the country grew from 53 million in July 2010 to 73 million in June 2011, according to ViziSense. eMarketer estimates that in 2012 the number of internet users in India will hit 107.3 million, and climb to 193.8 million by 2016.

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Check out today’s other articles, “Boomers’ Digital Affinities Rooted in 'Practical Web'” and “Daily Deal Users Look Local.”


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