Eastern European Tablet Market Grows by Double Digits - eMarketer

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Eastern European Tablet Market Grows by Double Digits

Russia is the region’s largest single market

March 29, 2016

The tablet population in Central and Eastern Europe will reach nearly 80 million this year, eMarketer estimates, as the markets in Turkey, the Czech Republic and Russia continue growing at double-digit rates.

Tablet Users in Central & Eastern Europe, by Country, 2014-2020

According to eMarketer’s latest forecast for tablet usage around the world, Central and Eastern Europe will be home to 78.6 million people who use one of the devices at least once per month—whether they own their own tablet or share it with friends and family members.

The largest slice of the tablet population in the region is in Russia, where 32.0 million people this year will use a tablet on a monthly basis. Turkey, the next-largest single market, has less than half the tablet population of Russia.

But Turkey is among the fastest-growing markets in the region. eMarketer expects “other” countries to grow fastest, but typically from small bases.

For the region as a whole, 2016 will be the final year of double-digit tablet audience growth. By 2020, the population will have hit a plateau just over 100 million.

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