Do Younger UK Viewers Watch TV Differently than Older Folks? - eMarketer
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Do Younger UK Viewers Watch TV Differently than Older Folks?

No, but they are more likely to use alternative means of viewing

February 15, 2017 | Media & Entertainment

Live TV is the still most common way to watch TV or video content in the UK, according to a November 2016 GroupM survey. Nearly 75% of internet users surveyed said they had watched live TV at the time of broadcast in the past 12 months.

Ways in Which UK Internet Users Watch TV/Video Content, by Age, Nov 2016 (% of respondents in each group)

But almost 60% of respondents had also watched TV on demand via a catch-up service, like BBC iPlayer. Just under half said they had watched TV programs or films recorded from the TV schedule via services like Sky+.

While most people use traditional methods of TV viewing, and a smaller proportion use newer technologies, too, there are significant distinctions in viewing behavior by age.

For instance, 90% of internet users ages 65 and older had tuned in at the time a show was scheduled to broadcast, while only 62% of 16- to 24-year-olds had done so.

The youngest respondents were also much more likely than those 65 and older to use nontraditional means, like streaming, to watch TV and video. Two-thirds of 16- to-24-year-olds had watched TV or video via sites like YouTube or Vevo, compared with just 17% of the oldest group.

—Ben Clague

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