Do Younger UK Viewers Watch TV Differently than Older Folks? - eMarketer
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Do Younger UK Viewers Watch TV Differently than Older Folks?

No, but they are more likely to use alternative means of viewing

February 15, 2017

Live TV is the still most common way to watch TV or video content in the UK, according to a November 2016 GroupM survey. Nearly 75% of internet users surveyed said they had watched live TV at the time of broadcast in the past 12 months.

Ways in Which UK Internet Users Watch TV/Video Content, by Age, Nov 2016 (% of respondents in each group)

But almost 60% of respondents had also watched TV on demand via a catch-up service, like BBC iPlayer. Just under half said they had watched TV programs or films recorded from the TV schedule via services like Sky+.

While most people use traditional methods of TV viewing, and a smaller proportion use newer technologies, too, there are significant distinctions in viewing behavior by age.

For instance, 90% of internet users ages 65 and older had tuned in at the time a show was scheduled to broadcast, while only 62% of 16- to 24-year-olds had done so.

The youngest respondents were also much more likely than those 65 and older to use nontraditional means, like streaming, to watch TV and video. Two-thirds of 16- to-24-year-olds had watched TV or video via sites like YouTube or Vevo, compared with just 17% of the oldest group.

—Ben Clague

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