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Both the commercial TV and streaming audiences in Norway are virtually evenly split between male and female TV viewers, a November 2015 survey from Google and TNS Gallup Norway reveals.
Just over half (51%) of the commercial TV audience in Norway is made up of females, while 49% of the streaming audience is female; the picture is flipped for males.
Age, however, reveals more of a disparity in the audiences for the two types of television. Two in five streaming viewers were ages 15 to 34, compared to 30% of those who watch commercial TV. The commercial TV audience skewed older; age groups over 50 were more represented among commercial TV viewers than streaming viewers.
YouTube is by far the most frequently used digital video service by internet users in Norway—53% of respondents affirmed that they use the service. Another 41% watch videos on Facebook; 28% use Netflix.
So who uses YouTube? More than half (54%) of YouTube users are female, and, not surprisingly, younger users make up the largest share of those on the service—49% of users are between the ages of 15 and 34, while another 26% are 35 to 49, meaning three-quarters of those using the service are under 50.
Ipsos Norway, meanwhile, reports that 77% of males ages 18 to 29 are YouTube users; 55% of women that same age use the service. The report finds that among internet users in all age ranges—and in total—men are more likely to use YouTube, with 43% of all male internet users using the service, as opposed to 26% of all female internet users.
If the demographic picture is a bit murky overall in Norway, it's nonetheless clear that Youtube users skew young.
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