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Digital sales of travel products and services will rise 14.0% in Brazil this year, eMarketer estimates, after a year of stronger-than-average 34.2% growth in 2014, boosted by the FIFA World Cup. This year, we expect spending on digital travel sales to reach $13.08 billion in the country.
Growth will continue to slow throughout the rest of our forecast period, dropping to single digits in 2018, when sales will reach $17.72 billion.
Brazil will account for just 2.6% of digital travel sales worldwide this year, but that’s a substantial amount for a Latin American country. Mexico, which is second in the region, will account for 2.3% of global sales, while Argentina will contribute just 0.4% of the total.
This share puts Brazil sixth (tied with India) among countries worldwide for digital travel sales share. Only the US and China boast double-digit shares of the global digital travel market.
In terms of digital travel sales growth, Brazil is also expected to come in sixth place this year, after Argentina, Mexico, Indonesia, India and China.
According to May 2014 data from comScore Device Essentials, 12% of traffic to travel sites in Brazil came from mobile devices that month. That was double the 6% rate the previous May.
eMarketer bases all of its forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population, along with company-, product-, country- and demographic-specific trends, and trends in specific consumer behaviors. We analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.
In addition, every element of each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends.
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