Digital TV on the Rise in Latin America - eMarketer
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Digital TV on the Rise in Latin America

Satellite might still stand tallest in Latin America, but digital cable is a strong up and comer

March 23, 2016

While it might come as little surprise, analog cable TV revenues are set to plunge in Brazil over the next five years, down from $1.74 billion this year to just $249 million in 2021. In that same time period, digital cable TV revenues will skyrocket to $5.3 billion, up from this year's projected revenue of $3.5 billion.

The figures come from a March 2016 report by Digital TV Research Limited, which also forecasts a steady climb for satellite TV in Latin America, from $12.6 billion in 2016 to $13.1 billion in 2021—proving satellite still drives the most revenue in the region.

Meanwhile, analog cable TV’s decline will be such that it falls to fourth place when it comes to Latin American revenue; internet protocol TV (IPTV) will see a significant leap from $215 million this year to $796 million in 2021.

Digital TV Research Limited also predicts that pay TV penetration will grow from 45% in 2015 to 50.6% in 2021—that figure is slightly higher than a February 2016 forecast by Business Bureau, which puts 2015 household penetration at 41%.

Along with revenues for digital pay TV growing massively, subscriptions are set to as well. Across Latin America, subscriptions have grown from 19.5 million in 2010—13.7% of households—to 52.3 million in 2015. That’s 34.6% reach.

What’s more, Digital TV Research Limited has forecasted those numbers to grow to 80.9 million subscriptions and 49.8% of households in 2021. It’s clear that, though satellite might still stand tallest in Latin America, digital cable is a strong up and comer.

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