Digital Supplants Print for Readers in France - eMarketer

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Digital Supplants Print for Readers in France

2016 was the first year more people in France read newspapers and magazines in digital form than in print

February 1, 2017

In 2016, nearly 98% of consumers in France read newspapers or magazines at least monthly, and most also accessed them in multiple formats, according to the Alliance pour les Chiffres de la Presse et des Médias (ACPM). For the first time, the share of readership on digital devices surpassed the share for print versions, at 53% vs. 47%, respectively.

Print vs. Digital Readership of Newspapers/Magazines in France, Sep 2016 (% of total)

The most recent version of ACPM’s study, carried out in September 2016 by Médiamétrie//NetRatings and the Centre d’Étude des Supports de Publicité (CESP), showed a dramatic rise in digital engagement with France’s leading press titles.

For example, 74% of individuals in France now read newspapers and magazines on digital platforms, via desktop/laptop, mobile phone or tablet. In September 2016, 41% of this digital readership occurred on smartphones, 40% on desktops or laptops and 19% on tablets.

As these figures suggest, emerging patterns of consumption emphasize the growing role of mobile devices. Overall, 54% of consumers in the country had read at least one publication on a smartphone or tablet, ACPM found.

Of course, many still enjoy their favorite newspapers or magazines in traditional print versions. According to ACPM, 45% read these publications exclusively in print formats. But significant numbers were digital-only, too—one in five consumers used only a desktop or laptop to read press content, while 15% used a mobile phone.

—Karin von Abrams

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