Plans & Pricing
Does My Company Subscribe?
Facebook leads for social network usage in yet another country: Finland. According to December 2014 research by Taloustutkimus and Yle, 56% of adults in Finland used Facebook.
Interestingly, mobile messaging service WhatsApp beat out all other social platforms studied, used by 37% of respondents. No other social media site, including Google+, Instagram, Twitter and LinkedIn, saw even 20% penetration.
eMarketer estimates that nearly 85% of internet users in Finland will shop digitally this year, and almost three-quarters will actually make a purchase online. However, based on Taloustutkimus and Yle’s research, social media isn’t the ideal place for these digital shoppers. Just 3% of adults in the country said they used social networks for tips on purchases, compared with 79% who used it to keep in touch with friends and family and 33% to follow current events.
Another study conducted by Taloustutkimus in September 2014 for Celectus found that just 9% of digital shoppers in Finland used tips from social media friends to research product info, and only 10% looked at public reviews on such platforms. Search engines and websites played a much bigger role in digital product research. Similarly, when asked about how they used social media to make purchase decisions, 65% of internet users in the country said it didn’t affect their buying choices at all.
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.