Digital Investors Say 'Show Me the Money' on Mobile - eMarketer

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Digital Investors Say 'Show Me the Money' on Mobile

Investors get stock quotes, monitor money and market via mobile

June 8, 2015

Money management has gotten way more mobile, and April 2015 polling by Research Now for E*trade found that active digital investors relied frequently on mobile to manage and monitor their investments and the market.

Frequency with Which US Digital Investors Use an Investing/Trading App via Smartphone, by Age, April 2015 (% of respondents in each group)

The study looked at US digital investors who managed at least $10,000 in an online brokerage account and found that 49% used an investing/trading app via smartphone at least two to three times per week, with 55.1% of respondents in that group doing so at least daily. An additional 18% checked out such apps about once a week. Investors younger than 35 were the most frequent users of investing and trading smartphone apps, with 60% accessing one daily (36%) or two to three times a week (24%).

Further responses suggested that investor demand for a mobile experience would only get stronger. Nearly two-thirds of respondents said the ability to monitor investments and execute trading decisions on the go was critical for them, and 51% planned to use their mobile device to manage their portfolios more frequently in the next year.

Activities Conducted on Investment Brokerage Mobile Apps/Sites Among US Digital Investors, by Age, April 2015 (% of respondents in each group)

Among digital investors, getting stock quotes, monitoring or checking portfolios, and monitoring or checking the market were the leading activities conducted on investment brokerage apps or mobile-optimized sites. The 34-and-younger and 35-to-44 age groups took the top spots for almost every activity, though 45-to-54-year-old investors tied with them or were on their tails in several categories.

April 2015 polling by Harris Poll for Salesforce.com also found that investors wanted their financial advisors to be digitally advanced. Fully 89% of millennials said modern tools for financial planning were an important factor when selecting a financial advisor, as did 83% of Gen Xers and 71% of baby boomers.

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