Digital Gaming in Brazil Tilts Young - eMarketer

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Digital Gaming in Brazil Tilts Young

Smartphone gaming is most popular in Brazil, especially among female gamers

April 12, 2016

It may come as no surprise that the majority of gamers in Brazil are under age 35. A March 2016 report from Blend New Research and Sioux, however, shows that there is a sizeable older gaming crowd in Brazil, too.

Nearly a third (31.5%) of gamers in Brazil are ages 16 to 24, while those ages 25 to 34 make up the largest group of gamers in the country. But those ages 35 to 54 should not be underestimated: 27.2% of those who game in Brazil fall in that range.

A July 2015 report from CIA World Factbook estimates that of the roughly 204 million people living in Brazil, only 16.5% are ages 15 to 24, meaning this age group is significantly over-represented among players of digital games. The country’s median age is around 30.

And while across all ages the gender split is roughly equal, females make up a slightly larger percentage of gamers in Brazil.

Smartphones are the most popular device to play games on across genders. Females, however, are more likely to play games on their smartphone, at 82.7% vs. 71.1% of male respondents. And for females, smartphones really are the way to go—the next most frequent device used to play games is PCs, at 64.7%. Male gamers, by contrast, were almost equally likely to play on smartphones as they were on PCs—and their use of consoles was far ahead of that of women.

eMarketer estimates that there were 54.3 million smartphone users in 2015 and forecasts there will be 64 million in 2016. With a younger population interested in gaming and the emergence of smartphone games, the future of the market is bright in Brazil.

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