Digital Buyers in Singapore Research Purchases Frequently - eMarketer
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Digital Buyers in Singapore Research Purchases Frequently

A majority also make digital purchases at least once per month

January 19, 2016 | Retail & Ecommerce

Young adults who make digital purchases in Singapore are fair frequent buyers looking for products they can’t get easily elsewhere, according to 2015 research.

Frequency with Which Digital Buyers Ages 15-35 in Singapore Browse vs. Purchase Products/Services Digitally, June 2015 (% of respondents)

According to June 2015 research from Singapore Polytechnic, most digital buyers in the country ages 15 to 35 make a purchase online at least once a month. Buying just a few times per month was the most common response, at 45.2% of all digital buyers in that age group, but 12.7% of respondents make at least one such purchase per week.

Digital product research was more frequent: 17.5% of digital buyers checked out products and services online every single day. Another 35.3% did so at least weekly but less than daily.

How young adults in Singapore research products varies significantly by gender, however. More than half of men surveyed primarily researched on PCs—but just 38.0% of women said the same thing. By a tiny margin, women were more likely to use mobile websites accessed via phone (38.2%).

The main draw for digital purchases in Singapore was product availability: Nearly 96% of respondents said they could buy products or brands online that were not sold in Singapore stores. Nine in 10 also said the internet had a wider selection of products and brands than stores.

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