Digital Buyers Prefer to Pay with Plastic - eMarketer
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Digital Buyers Prefer to Pay with Plastic

Just 14% choose PayPal

February 8, 2016 | Retail & Ecommerce

Many digital buyers are massively tilting towards plastic cards for their preferred payment method. An October 2015 survey from Bizrate Insights found that nearly half favor Visa.

Preferred Payment Method According to Digital Buyers in North America, Oct 2015 (% of respondents)

Respondents certainly preferred plastic cards, more so than digital payments. For example, 16% of digital buyers in North America said they preferred paying with their Mastercard, 8% of respondents said that Amex was their preferred payment and 4% of digital buyers said they preferred to pay with their Discover card.

PayPal was the only digital form of payment on the list, with 14% of digital buyers preferring to pay with that method.

US Proximity Mobile Payment Forecast, 2014-2019

No natively mobile payments systems were mentioned in the survey. According to eMarketer estimates, the number of people in the US using their phones to pay for goods and services at the point of sale will continue to climb steadily, with 2016 being a year of significant growth for the technology. The total value of mobile payment transactions in the US will grow 210% this year.

And Apple Pay in particular continues to gain favor. Indeed, June 2015 polling by Auriemma Consulting Group (ACG) found that seven in 10 Apple Pay users said they had used their mobile wallets to make purchases both in-app and in-store. The latter was far more likely to kick off usage though, as 69% of users said they first used Apple Pay in a brick-and-mortar, vs. 27% who had used an app first.


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