Digital Buyers in Belgium Spent Over €5 Billion Online in 2014 - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

Digital Buyers in Belgium Spent Over €5 Billion Online in 2014

However, average monthly spending was down year over year

April 21, 2015

Business-to-consumer (B2C) ecommerce sales in Belgium totaled €5.62 billion ($7.46 billion) in 2014, according to a January 2015 report from the Belgian association for commerce and services, Comeos. A total of 3.5 billion digital transactions took place during the year, representing an increase of 16% compared with 2013.

B2C Ecommerce Metrics in Belgium, 2014

A June 2014 report also from Comeos further revealed that exactly one-third of digital buyers in Belgium spent more than €150 ($199.04) on web purchases of goods and services per month last year. Average monthly spending on digital purchases was €161 ($213.64), which was slightly lower than the average amount spent each month in 2013 (€170 [$225.58]).

According to the research, men in Belgium were somewhat more likely than women to be digital buyers. In fact, 62% of men in the country had bought goods or services online, compared with 55% of women. Members of the Dutch-speaking population in Belgium were also more likely than their French-speaking counterparts to have made a digital purchase, at 62% and 54%, respectively.

Demographic Profile of Digital Buyers in Belgium, April 2014 (% of population in each group)

In total, Comeos found that 61% of the population in Belgium, or 75% of internet users, had ever made a digital purchase. The most popular items to buy online were clothing or shoes (49%), followed by hotels or overnight accommodations (40%) and books (32%). Travel and event tickets also ranked highly, as did personal care products and electronics.

Why buy an eMarketer corporate subscription?

Learn more about eMarketer data and insights »


  • Go beyond the articles:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.