Department Stores Dominate Father's Day Shopping Plans - eMarketer

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Department Stores Dominate Father's Day Shopping Plans

Many plan to buy greeting cards

June 16, 2016

This year, many consumers plan to do their Father’s Day shopping both in department stores and online, May 2016 research revealed. Few will be turning to specialty clothing stores or catalogs for gifts.

Locations/Channels Where US Internet Users Plan to Purchase Father's Day* Gifts, May 2016 (% of respondents)

The National Retail Federation (NRF) and Prosper Insights & Analytics surveyed 7,200 adult internet users in the US about their plans for the upcoming holiday. Nearly 40% of respondents said they planned to purchase their Father’s Day gifts at department stores, the leading response. Almost one-third said they planned to do their shopping online. And over a quarter of respondents said they planned to purchase Father’s Day gifts at discount stores.

Not many respondents said they planned to do their shopping via catalogs. Specialty clothing stores and local or small businesses were also relatively unpopular.

Father's Day* Gifts that US Internet Users Plan to Purchase, by Category, May 2016 (% of respondents)

Asked what they’d be buying at these retail outlets, almost two-thirds of respondents named greeting cards. In addition, nearly half of internet users surveyed said they were planning a special outing such as dinner, brunch or another fun activity.

Clothing and gift cards were other gifts that many respondents said they were planning to buy. Other gifts also included books, consumer electronics, as well as tools or appliances.

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