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Denmark's B2C Ecommerce Sales See Growth

First-half sales up by 13% year over year

August 31, 2017 | Retail & Ecommerce

Demark appears on track to see another double-digit gain in business-to-consumer (B2C) ecommerce sales in 2017, based on data from the first half of the year.

According to FDIH (Foreningen for Dansk Internet Handel), the country’s internet trade association, B2C ecommerce sales rose 13% year over year in H1 to reach a record DKK56.9 billion ($8.5 billion), thanks in part to fast-rising mcommerce sales.

B2C Ecommerce Sales in Denmark, 2009-2016 (billions of Danish kroner and % change)

“Fortunately, it is not surprising that we see another sales record, because both Danish consumers and stores are on the rise when it comes to ecommerce,” said Niels Ralund, FDIH’s managing director.

During the period, mobile phones were responsible for 14% of Denmark’s B2C ecommerce transactions, up from 10% in 2016’s first half. Tablets’ share stayed steady at 18%.

FDIH expects full-year 2017 B2C ecommerce sales to increase 14.2% from 2016’s tally to DKK115 billion ($117 billion)—maintaining a streak of double-digit annual growth rates stretching back to 2010.

According to FDIH’s figures, half of the top 20 ecommerce sites (as measured by transaction volume) in H1 2017 were foreign stores, up from seven a year earlier. And four of the top five shops were international sites, with German-import apparel retailer Zalando at the top of the list.

—Cliff Annicelli

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