Data Feed for September 29, 2017 - eMarketer
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Data Feed for September 29, 2017

Key stats you need to know about today

September 29, 2017
Snapped Up: Snapchat's Discover feature looks to be a hit in France. According to Reuters, the social network's news and video content feature has been used by 10 million people in France—around 15% of the country's population—in the year since its launch there.

Riding High: Netflix is finding its audience in Australia. Roy Morgan Research estimates that the popular subscription video-on-demand (SVOD) service had 7.6 million users down under as of the second quarter of the year. That was up from 4.5 million subscribers in Q1 2016. While Netflix has been experiencing growth, viewership of free-to-air TV in Australia has been dropping, reports Roy Morgan.

Virtual Aid: Shoppers in Singapore are ready for new tech. According to a survey from Worldpay, more than eight in 10 (82%) of those polled in the city-state were comfortable with the idea of using a virtual assistant to organize and pay for online goods. While 60% of those polled said they saw the potential benefits of having virtual assistants in their home, a significant number—78%—had concerns that a virtual assistant device would share personal data. And more than three-quarters were worried about the devices being hacked.

Smartphone Games Plateau: Smartphone games may have hit their limit in Japan. Data from Yano shows that the size of the country's smartphone game market, as measured by sales generated in apps and on browser-based games, is projected at $8.56 billion for 2017. That's a marginal increase from the $8.43 billion projected by Yano for 2016.


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