Data Feed for September 25, 2017 - eMarketer
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Data Feed for September 25, 2017

Key stats you need to know about today

September 25, 2017
Holiday Haul: Consumers in the US are expected to ratchet up their online purchasing during the holiday season. New research from Forrester projects that US online holiday sales will total $129 billion this year, a 12% bump from last year's $115 billion. Offline sales will also increase, although at a much lower rate of 0.3%. Forrester estimates that online holiday shoppers will spend an average of $689 this year.

Deal Hunting: Millennials are relying on old-fashioned shoe leather to find better deals. Data from First Insight found that 71% of millennials said they visited multiple physical stores to find the best deal on a purchase, vs. just 57% of baby boomers. Millennials have not given up on digital however—82% had gone online to look for deals, compared with 65% of boomers.

Talk to Me, Siri: Voice-activated home speakers have been drawing a lot of attention of late. But according to GlobalWebIndex, one-third of Gen Z digital consumers in North America are using an older technology for voice assistance: their smartphones. Home speakers may soon catch on with a mass audience in the US, but this younger demographic has already figured out how to put its supporting technology to work.

Blockchain Becomes Establishment: Perhaps best known as the technology that underpins the cryptocurrency Bitcoin, blockchain is increasingly being adopted by central banks. In fact, a survey of such banks from the Cambridge Centre for Alternative Finance found that one-fifth of respondents expected to use blockchain within the next two years. In total, almost 40% estimated they would deploy the technology within the next decade. The Centre found that central banks are keen on adopting blockchain to launch their own cryptocurrencies.

IoT Takes China: China is becoming rife with web-enabled devices. New estimates from the China Economic Information Service (CEIS) project that the market value of the internet of things (IoT) will reach RMB1.5 trillion ($226 billion) by 2020, up from RMB900 billion ($135 billion) in 2016. CEIS found that the spread of telecommunications infrastructure in China that can support IoT helped to push adoption.


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