Data Feed for September 19, 2017 - eMarketer
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Data Feed for September 19, 2017

Key stats you need to know about today

September 19, 2017
TV Troubles: Kids are not watching as much TV as they once were. According to an analysis of Nielsen figures conducted by Bernstein Research, the average US audiences for TV shows on kids' networks have fallen by half between 2011 and 2017. That decline mirrors and overall trend seen in TV viewership, but it is happening at a faster rate. Bernstein Research analysts theorize that the drop is likely because children are increasingly removing linear TV from their media diet.

Big Ticket to Ride: People are getting ready to open their wallets wide. reports that nearly half of US consumers think themselves very likely to make a large purchase—such as a television, smartphone or large home appliance—before the year is out. Among those expecting to drop some cash, an airline ticket was the most likely item they expected to buy.

Tappa, Tappa, Tappa: Is using a smartphone to make a proximity payment easier than whipping out a credit card? A new report from Transparency Market Research estimates the worldwide market for proximity mobile payments will grow from $59.7 billion this year to $411.4 billion in 2022, driven by the adoption of smartphones. And near field communication (NFC), or tap-to-pay technology, is expected to account for more than three-quarters of proximity mobile payments.

Instant Gratification: Amazon has clearly shifted consumer expectations for fast delivery of goods bought online. Boston Retail Partners (BRP) found that more than half (51%) of retailers in North America now offer same-day delivery, more than triple the number that did so last year. And nearly two-thirds of retailers plan on offering same-day service within two years.


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