Data Feed for September 14, 2017 - eMarketer
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Data Feed for September 14, 2017

Key stats you need to know about today

September 14, 2017
Binge or Whinge: Appointment viewing is losing its appeal among TV watchers in the US. A YouGov poll found that nearly half (47%) favored shows that released full seasons in one fell swoop. That preference was even stronger among millennials, at 68%. The trend toward full-season buffets among millennials is likely being aided by cord-cutting and the increased use of streaming services like Netflix and Hulu.

Cashless Rules: Consumers in the US appear headed toward a cashless future. According to new data from Paysafe, 54% of them expect to ditch cash as a payment method by 2020. The poll also found that one in seven respondents already copped to carrying very little cash at all.

Grocery Goes Digital: New data from Deloitte found that a slight majority of grocery purchases in the US were affected by some sort of digital media or information along the path to purchase in 2016. In addition, 80% of shoppers surveyed had used a digital device to find out more information about grocery products they were considering buying. And 34% of grocery shoppers had used a smartphone to help make an in-store purchase decision.

Automated Majority: Programmatic advertising's share of total digital ad investment in Europe tipped past the halfway mark for the first time in 2016, with a 50.1% slice, according to figures released by IAB Europe and IHS Markit at this week's dmexco event in Cologne, Germany. Overall programmatic display ad spending in the region rose 42.7% over 2015 to €8.11 billion (roughly $8.99 billion) for the year.

Content Merchants: Retailers in Europe have content marketing on their minds, according to a Brightcove survey of retail decision-makers in the UK, France and Germany. Eight in 10 retail business decision-makers polled in June said that at some point in the future "all retailers will become media companies." Among the respondents, 61% said their company currently offered TV-like content experiences, while 33% plan to do so within the next two years.


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