Data Feed for September 13, 2017 - eMarketer
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Data Feed for September 13, 2017

Key stats you need to know about today

September 13, 2017
But It's on TV: Millennials are the most likely group to watch at least some of this Sunday evening's Emmy broadcast, according to a YouGov survey. Nearly half (49%) of millennial respondents said they would tune in for some of the event. For those over 55, the figure was just 26%.

Your Name Here: Emails with personalized subject lines open at a 50% higher rate than those without, according to Yes Lifecycle Marketing. But the company said that only 2% of emails have that kind of personalization.

Small Business, Big Optimism: Some 45% of small businesses say the economy is better than it was six months ago, and 83% express confidence in the future of their business, according to The National Small Business Association's mid-year economic report. But there were signs of concern about profits and hiring.

Russian Screens: Russian consumers are upping the size of their mobile phones, according to by International Data Corporation. It reports that the smartphone-market proportion of 5.0-5.5 inch screens has nearly doubled since the beginning of 2016.


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