Data Feed for October 9, 2017 - eMarketer

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Data Feed for October 9, 2017

Key stats you need to know about today

October 9, 2017
Retail Embraces AI: Ecommerce retailers are not shying away from embracing new artificial intelligence (AI) capabilities. A survey from SLI Systems found that 54% of online retailers either currently use or plan to use the technology in the future. The most popular use of AI was to give customers personalized product recommendations, but other AI applications—like virtual reality and voice-activated apps—were used by very few respondents.

Premium Smartphones, Premium Profits: New data from Counterpoint Technology Market Research reveals that premium smartphones are responsible for the vast majority of profits from handsets. The firm reports that phones costing $400 or more generated 80% of profits in the sector during Q2 2017. Apple was a clear winner, bringing in 65% of global profits while accounting for only 9% of smartphone shipments worldwide.

Anti-Piracy Win: Content pirates are losing out. According to Trustworthy Accountability Group, digital ad industry efforts have reduced ad revenues on pirate sites by between 48% and 61%. However, ad-derived revenues on sites that infringed content still hit $111 million in 2016.

No Credit: Millennials in the US are shying away from credit cards. Data from YouGov shows that, while credit cards have a 60% penetration rate among the overall public, that figure falls to 50% among millennials. In addition, credit card usage rates were even lower among black and Hispanic millennials, at 40% and 37%, respectively.


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