Data Feed for October 31, 2017 - eMarketer

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Data Feed for October 31, 2017

Key stats you need to know about today

October 31, 2017
Stranger Email Bump: The Netflix series "Stranger Things" is giving email marketing a boost. According to a study from Mailjet, US email engagement levels shot up by 74% when the popular online show was mentioned in subject lines. Emails sent in the UK saw a smaller benefit, with Stranger Things-derived engagement jumping up by just 10%.

TV Piracy's Bite: Piracy remains an ongoing problem for television and film content creators. New forecasts from Digital TV Research project that revenues lost to online piracy will cost the TV and movie industries $51.6 billion by 2022. However, analysts with the organization expect piracy growth to slow as governments continue to crack down on the illicit practice, and consumers increasingly turn to legitimate means of online content distribution.

Smart TV Growth: The global smart TV market will be worth $292.55 billion by 2025, according to Grand View Research. While a relatively mature product category, consumers will continue to upgrade existing devices in favor of 4K resolution and new OLED and QLED displays. The continued demand for devices that integrate OTT services won't hurt, either.

China iPhone Surge: Apple is seeing some life in its China business. New figures from Canalys show that shipments of iPhones in China grew by 40% year over year in Q3 2017, due to the release of the iPhone 8. However, Apple still trailed homegrown manufacturers Huawei, Oppo, Vivo and Xiaomi in terms of devices shipped for the quarter.


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