Data Feed for October 30, 2017 - eMarketer
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Data Feed for October 30, 2017

Key stats you need to know about today

October 30, 2017
Luxury Rebound: Bain & Co. estimates that the worldwide luxury retail market will grow by 5% this year, hitting €1.2 trillion ($1.4 trillion). Bain reported that the rebounding luxury sector was bolstered by the sale of high-end cars in particular. In addition, China accounted for €20 billion in the sale of luxury goods alone.

Down With OTT: More than half (53%) of US households with broadband subscribe to some combination of pay TV service and over-the-top video service, according to Parks Associates. The firm concluded that, while such services are certainly in competition with one another, consumers are choosing a primary source of entertainment and then supplementing it. Parks Association also noted that an increasingly fragmented market for video content had led to some new partnerships among OTT players.

Bada-Bing! Are advertisers warming to Microsoft's Bing? New data from agency iProspect reveals that its clients increased their ad spending on the channel by 22% year-over-year in Q3 2017. Cost-per-clicks (CPC) jumped by 40% over the same time frame, leading to drops in impressions and clicks, according to iProspect. Click-through rates (CTRs) on Bing Search campaigns also saw a year-over-year bump of 7%. iProspect attributed the improvements to the success of Windows 10.

IoT on the Horizon: Get ready for the Internet of Things (IoT). IHS Markit now projects that there will be 125 billion IoT devices in the wild globally by 2030. That's up from nearly 27 billion devices expected this year. The growth of IoT devices will also spur data transmissions globally, according to the company.


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