Data Feed for October 26, 2017 - eMarketer
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Data Feed for October 26, 2017

Key stats you need to know about today

October 26, 2017
Duopoly Chugging Along: Facebook and Google are holding tight to their status as digital advertising's dominant platforms. New data from Merkle finds that Google's search ad spending climbed by 24% year over year in Q3 2017. Ad spending on Facebook jumped by 40% over the same timeframe, Merkle found. The company also noted that Amazon is growing its ad business at a decent clip, with sponsored products ads accounting for 82% of ad spending on the platform.

Mcommerce for Fashion: Nearly half of fashion and lifestyle ecommerce purchases in the US happen on mobile, according to new report from Unbxd. The firm culled data from 60 million shopping sessions of US shoppers on its product discovery platform. While mobile ecommerce traffic outpaces that of desktops, mobile still lags PCs when it comes to conversions.

The Visual Web: No surprise here, visuals aid with stickiness on news sites. Arkadium reports that 78% of users are more likely to keep chugging along through an article if it is paired with visuals. That figure jumps even higher, to 85%, among millennials, who appear to really like photos and videos. Arkadium also found that trust levels in news content were also higher among this cohort when text was accompanied by visuals.

Smartphone Prices Climb: The price of a smartphone has grown to a global average of $324 in 2017, according to GfK. That's a 6% bump from last year's average. While smartphones had historically been getting cheaper, the new surge in demand from emerging markets has given manufacturers an incentive to make nicer phones to entice upmarket upgrades. GfK found that top brands like Apple, Samsung and Huawei had all hiked prices this year.


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