Data Feed for October 24, 2017 - eMarketer
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Data Feed for October 24, 2017

Key stats you need to know about today

October 24, 2017
Digital Ads Grow: New data from Juniper Research estimates that digital ad spending worldwide will grow from $184 billion this year to $420 billion in 2022. However, the firm also noted that ad blocking would be responsible for 17% of revenue loss in online ad expenditures this year. In addition, it projected that by 2022 almost three-quarters of digital ads would use some sort of artificial intelligence (AI) to target intended audiences.

Apple Pay Up: Apple Pay appears to be doing decently. The company claims it accounts for 90% of contactless mobile payments in the markets where the service has been rolled out, and that it will soon be available in 20 countries worldwide. Apple also says its payment service is now accepted at more than half of all US retail locations.

NFL Ratings Drop Slows: Despite being embroiled in political controversies, the NFL's drop in TV viewership seems to be slowing. Over the past six weeks, games averaged 15.1 million viewers, down from an average of 16.3 million viewers during the same timeframe a year ago. That was a drop of about 7%. In the earlier part of the NFL season, games had been seeing double-digit slides in ratings year over year, a sign that the bleed of viewers is slowing, if not completely stanched.

UK Ad Viewability Bump: Ad viewability is seeing gains in the UK, new data from Meetrics finds. The firm reports that 52% of banner ads served in the UK in the third quarter adhered to viewability standards. That was up from 51% the previous quarter, and marked the third consecutive quarter in which viewability gains were seen. However, the UK still trailed some other markets in Europe, such as Italy, which had a viewability rate of 68% in Q3.


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