Data Feed for October 23, 2017 - eMarketer

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Data Feed for October 23, 2017

Key stats you need to know about today

October 23, 2017
Local Ad Bump: New data from Borrell Associates estimates that local advertising in the US will see a 7.6% bump next year, an increase from the 0.4% gain expected for 2017. However, little of that growth will be funneled toward traditional media, as even local advertisers increasingly go digital. The company's survey of local advertisers found more than three-quarters were using some kind of digital advertising, though just about one-quarter of funds were dedicated to digital campaigns.

Visual Commerce: What has been the effect of the visual web on ecommerce? A recent survey of US consumers by ViSenze found that 75% were driven to purchase by images or video content online. The poll also found nearly half of consumers had viewed video content on a retailer site at some point during the path to purchase.

Millennials Share Salaries: Millennials are more likely than older generations to share salary details with fellow employees, a new survey from The Cashlorette finds. According to the poll, 33% of millennials said they were happy to tell co-workers what their earnings are, compared with just 8% of baby boomers. The firm also noted that people telling others about their income could help ameliorate wage gaps.

App Retainers: The apps that topped the list of services with the greatest retention rates in Q3 2017 might surprise you. New data from Apptopia found that, among all apps downloaded from Apple's App Store, Twitter had the highest retention rate after 30 days, outdoing platforms including Facebook, Skype for iPhone and WhatsApp. On the Android side, Pandora had the best retention rate, followed by Netflix and then Snapchat.

Alibaba Girds for Singles: The relatively new online shopping holiday of November 11 in China—known as Singles' Day—is fast approaching. Ecommerce giant Alibaba announced that more than 140,000 brands were set to participate in this year's event, and that it would provider shoppers with promotions on more than 15 million product listings. Alibaba reported consumers spent nearly $18 billion in a 24-hour period during last year's Singles' Day.


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