Data Feed for October 20, 2017 - eMarketer
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Data Feed for October 20, 2017

Key stats you need to know about today

October 20, 2017
Prime Growth: Amazon has struck gold with its Prime subscription service. New data from Consumer Intelligence Research Partners (CIRP) reports that the company now has 90 million Prime members in the US alone. And these shoppers spend an average of $1,300 per year on Amazon, nearly double the $700 forked over by non-Prime shoppers on average. CIRP also revealed that US Prime member numbers grew by 38% in the previous 12 months.

Kids Go Mobile: Children in the US are increasing their mobile media diet in a substantial way. Common Sense Media found that daily mobile media usage among children ages 8 and younger had increased nearly tenfold between 2011 and 2017. While the age group's daily time spent with media overall stayed roughly the same, at around 2 hours, 19 minutes, digital devices like tablets have been displacing older forms of media.

Security Spending Spikes: Cybersecurity threats are drawing attention, and investment, from companies across the globe. According to recent estimates from International Data Corporation (IDC), global spending on hardware, software and services related to security is expected to hit $119.9 billion by 2021. IDC said the increase in spending is being driven by constantly evolving threats, changes to the regulatory climate and a wider move to embrace digital technologies. It also said banks, discrete manufacturers and government agencies would lead spending on security.

GDPR Planning Woes: The Direct Marketing Association (DMA) surveyed a bunch of marketers in the UK to discover that roughly 15% still had no plan to address the looming General Data Protection Regulation (GDPR), a new set of rules governing how companies can collect and manage consumer data in the European Union. UK marketers had a relatively negative view of the new regulations, with 65% expecting it would hinder their marketing efforts. But proponents of the GDPR say it could help brands and other organizations build trust with customers.


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