Data Feed for October 19, 2017 - eMarketer
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Data Feed for October 19, 2017

Key stats you need to know about today

October 19, 2017
Holiday Ecommerce Tail Winds: US consumers expect to do 40% of their holiday shopping online this year, according to new data from The NPD Group. In addition, those who plan to make at least some of their purchases online expect to spend about 70% more on holiday purchases than those who only shop at physical stores. Unsurprisingly, millennials and Gen Xers were more likely than their older counterparts to say they'll make online holiday purchases.

Smartphone Supremacy: Fully 98% of Gen Z internet users worldwide own a smartphone, a GlobalWebIndex poll of 16- to 20-year-olds finds. These digital natives have grown up with the device, making it an integral part of their daily lives. The survey also found the Gen Z smartphone ownership rate was highest in the Middle East and Africa, at 99%.

Ecommerce Set to Rise: FTI Consulting is strongly bullish on the state of US online retail sales, projecting they will exceed $1 trillion by 2027. That's a compound annual growth rate of 9% over the next 10 years. FTI noted that the rise of ecommerce has resulted in physical store closures and traditional retail company bankruptcies at a time when the economy is actually growing. It also called out grocery as the one retail segment that online platforms have yet to fully crack.

UK Marketing Slows: The Institute of Practitioners in Advertising (IPA) reports that while UK companies have increased their marketing budgets in aggregate this year, nearly 70% have chosen to keep expenditures at the same level in Q3 as they were the previous quarter. IPA's analysis for Q3 2017 found that 21% of UK companies surveyed had increased their budgets since the previous poll, while 11% had reduced outlays. IPA attributed the slowdown in marketing spending to concerns about the state of geopolitics, as well as the potential for economic instability.

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