Data Feed for October 17, 2017 - eMarketer
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Data Feed for October 17, 2017

Key stats you need to know about today

October 17, 2017
Discount Stores Draw: Among US consumers who like to visit physical stores, discount mass merchandisers are the biggest draw. That's according to new research from Imprint Plus, which found that 76% of in-store shoppers favored mass merchandisers like Target and Walmart above all other types of stores. Food retailers were the second most popular store category, followed by drugstores.

So Long, Feature Phones: Smartphones continue to march into consumers hands. A new forecast from Zenith estimates worldwide smartphone penetration will reach 66% in 2018. The digital agency also reported that smartphones were making the strongest gains in Western Europe and Asia-Pacific, and five countries would have smartphone penetration rates of 90% or higher next year.

Brazil Hugs Video: Video ads already account for 19% of digital ad spending in Brazil, according to the latest figures from IAB Brazil, reflecting strong growth in the format. However, nearly half of all digital ad expenditures in the country still go to search and price comparison platforms, while almost one-third is funneled to social media and display. But IAB Brazil expects digital video ad spending will ramp up as residents increasingly consume online video content.

Consumer Trust Split: New data from Kantar TNS found trust in online global brands varied greatly among consumers in developed and emerging countries in Asia-Pacific. Trust in global brands in Australia and New Zealand, two relatively mature digital markets, was low at around 20% in each country. Meanwhile, more than half of consumers in developing economies like Vietnam and Myanmar placed their trust in global brands. As a result, brands face a challenge in fine-tuning their messaging in the region.


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