Data Feed for October 12, 2017 - eMarketer
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Data Feed for October 12, 2017

Key stats you need to know about today

October 12, 2017
Social Call Out: Recent data from Sprout Social finds that consumers aren't afraid to go on social media to voice their concerns about brands. In fact, 46% of respondents said they have used social media to "call out" brands.

Holiday Shopping: A new study from Natural Insight, which examined the upcoming holiday season, finds that more than eight in 10 US consumers plan on shopping at retail stores this year. Many said they enjoy the in-store experience because it allows them to see and touch products before making a purchase.

Not Yet Transformed: Many companies are still making the move into digital transformation, according to research from Twin Cities. And of those that are still in the process, roughly a quarter say the shift will take place within the year, while more than a third believe it will happen in the next one to three years.


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