Data Feed for October 11, 2017 - eMarketer
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Data Feed for October 11, 2017

Key stats you need to know about today

October 11, 2017
Patiently Waiting: A new study from customer experience agency Mindstream reveals that when it comes to customer service, consumers will only wait for so long to get a response from a brand. In fact, the study found that many customers "will only tolerate a 1-hour response window," regardless of whether they reached out to the company via social media or through a web contact form.

Staying Relevant: New research from Zaius, looking at various holiday season approaches retailers are taking, finds that many are looking at ways to deliver engaging content to consumers. A third said they're focusing on segmentation, and almost as many are focused on personalization.

Subscription Growth: A report from Counterpoint Technology Market Research on the current state of smartphones in Vietnam finds that many homegrown brands are losing out to global and Chinese brands. One key reason is price: Many foreign smartphone brands are launching high-end devices for an affordable price.


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