Data Feed for November 1, 2017 - eMarketer
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Data Feed for November 1, 2017

Key stats you need to know about today

November 1, 2017
Sports Returns: Despite digital disruptions all over the map, sports remain a cash cow for broadcast TV. NBCUniversal reports that it expects to rake in a combined $1.2 billion in advertising revenues between the upcoming Super Bowl LII and the Winter Olympics in South Korea. An NBC official said some 30-second Super Bowl spots were already going for more than $5 million.

Walmart Wins the Household: New data from TABS Analytics shows that Walmart is the market leader for the household products category. The firm reports that the discount retailer accounted for 16.4% of purchases in a study conducted in September. Food retailers were a close second place, followed by dollar stores and home improvement stores. The study also revealed that Amazon, Walmart and Target make up more than 90% of online sales of household products.

Programmatic Goes In-House: Look out, media buyers. Nearly one-third of marketers plan to bring their programmatic ad buying in-house, according to a new poll from Advertiser Perceptions. These marketing professionals consider reduced costs, better targeting and increased access to data as just some of the benefits of assuming control of programmatic ad buys. But respondents were also worried about ad fraud and brand safety when it came to programmatic inventory.

UK Ad Bump: UK ad spending grew at a decent clip over the first half of the year. A new Advertising Association/WARC Expenditure Report found ad outlays saw a 3.7% bump in H1 to £10.8 billion ($14.6 billion). The study credited the uptick to the fast pace of digital ad spending growth, particularly on mobile devices.

APAC AI: The rise of the robots still needs to get bankrolled. International Data Corporation (IDC) reports that the Asia-Pacific region, excluding Japan, will spend $4.6 billion on cognitive and artificial intelligence (AI) by 2021. That's up from 2017's anticipated $458.0 million, according to the firm. So far this year the banking and healthcare verticals have invested the most in cognitive and AI technologies in Asia-Pacific, IDC reports.

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