Data Feed for July 31, 2017 - eMarketer
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Data Feed for July 31, 2017

Key stats you need to know about today

July 31, 2017
Email Access: New data from Return Path finds that the widespread adoption of mobile devices has increased the way people access email. In fact, mobile accounts for over half of global email opens.

No, Gracias: Ecommerce won't play much of a role in back-to-school sales in Spain this year, according to a study by location-based shopping service Ofertia. When asked where they plan to buy back-to-school items from, a majority of respondents, roughly 82%, said they prefer to buy them from physical locations such as department stores, small businesses and supermarkets. Just 4% said they plan to do so via the internet.

Print Boost: Brands that included print magazines in their media mix saw a 22% uplift in brand trust, as well as a 29% lift in purchase intent, according to data from Magazine Networks conducted by Fiftyfive5.

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