Data Feed for July 25, 2017 - eMarketer
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Data Feed for July 25, 2017

Key stats you need to know about today

July 25, 2017
All Eyes on YouTube: During its Q2 earnings on Monday, Alphabet Inc. reported that YouTube now has 1.5 billion monthly viewers, who watch an average of 60 minutes per day on mobile.

Bank of Mom and Dad: February 2017 polling of UK kid internet users and their parents by TNS Omnibus for Halifax bank found that 67% of kids ages 8 to 15 owned a smartphone—including almost 20% of 8-year-olds—but fewer than one in 10 contributed to paying their phone bill. The survey also found that kids spent an average of £487 ($657) per year on digital downloads, with 40% saying they could download as many apps as they like.

Grocery Deals: New data from Valassis finds that coupons are one of the key influencers of grocery purchases. In fact, half of value-seeking consumers say they are more likely to shop for groceries online if they can use more coupons.

Rising Fortunes: A June survey of small and medium-sized business owners in the UK by Capital Economics for Amazon UK found respondents in rural areas holding higher expectations for ecommerce revenue growth in the next year. Rural SMB respondents anticipated a 1.9% gain in ecommerce sales, following lower-than-average 0.6% growth in 2016. Comparatively, the average response across the UK was for a 1.7% rise for the coming year, up from 0.8% average rise in 2016.

Always On: There's no doubt the sharing economy is continuing to grow rapidly. A new study from Juniper Research found that sharing economy revenues are expected to double by 2022, reaching over $40 billion. Unsurprisingly, transport and corporate space sectors like WeWork are driving this growth.


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