Data Feed for July 24, 2017 - eMarketer
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Data Feed for July 24, 2017

Key stats you need to know about today

July 24, 2017
Live Draw: June was a busy month for the BBC's catch-up TV app. A 21% jump in requests to access live content through BBC iPlayer—in particular, the One Love Manchester benefit concert, Glastonbury music festival and coverage of the UK's June 8 general election—helped boost overall content requests 12% year over year to 256 million for the month.

Embracing Data: Research from Videology reveals that more advertisers are embracing first-party data. In fact, 69% of digital advertisers say they use their first-party data for media planning or buying, while 61% say they use it to develop insights about their customers.

Bank On It: New data from Affinity Federal Credit Union about banking misconceptions found that only 45% of Americans believe credit unions offer mobile or online banking, and roughly three in 10 say it's difficult to find a credit union they are eligible for.

Top-Notch Service: Improving the customer experience is key for many brands. According to Econsultancy, high-performing companies are far more engaged with their agencies in areas related to customer service–65% compared with 40% of mainstream companies.


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