Data Feed for July 21, 2017 - eMarketer

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Data Feed for July 21, 2017

Key stats you need to know about today

July 21, 2017
Millennial Habits: Research from finds that millennials spend their money differently than older generations. For example, millennials spend roughly $233 per month on both dine-in and takeout meals. In contrast, older peers spend about $182.

Fleeting Impressions: Just 37% of UK desktop internet users who found an article via search, and less than half (47%) of those who read a story via social media, could correctly name the news organization that published the article two days later, according to an April study by the Reuters Institute for the Study of Journalism at the University of Oxford. By comparison, 81% of users who directly arrived on a story could later recall where it was published.

Facebook News: More than four in 10 US adults seek out news on Facebook several times a day, compared with two in 10 who do the same for traditional news outlets, according to data from Morning Consult.

You've Got Mail: New data by Campaigner reveals email marketing is more effective than social media channels. Two-thirds of retailers surveyed ranked email as more effective than other forms of advertising, including social networks, online advertising and print advertising.


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