Data Feed for July 18, 2017 - eMarketer
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Data Feed for July 18, 2017

Key stats you need to know about today

July 18, 2017
International Audience: Netflix said international membership surpassed US membership for the first time. For the second quarter, it reported it had 52.0 million non-US memberships and 51.9 million US memberships.

London Calling: Airbnb users booked 4.6 million nights of accommodation in London in 2016, up approximately 130% from a year earlier, according to research by commercial real estate advisor Colliers International and Hotelschool The Hague. During 2017's first four months, nights booked via the home-sharing service for stays in the UK's capital rose 55% year over year.

Promotional School Season: A new study from Kelton, commissioned by RetailMeNot, found four in 10 retail marketers began their back-to-school promotions as early as May, and another 88% will increase their marketing spend on social media.

Wimbledon Record: The BBC served 24.1 million stream requests in the UK during this year's Wimbledon tennis tournament via its BBC Sport and BBC iPlayer apps, making it the broadcaster's busiest Wimbledon from a digital perspective. The most watched match was an epic, 66-game contest between Rafael Nadal and Gilles Muller, which drew 1.4 million stream requests.

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