Data Feed for August 7, 2017 - eMarketer
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Data Feed for August 7, 2017

Key stats you need to know about today

August 7, 2017
Cord-Cutting Continues: MoffettNathanson reports that the number of traditional pay TV subscribers in the US fell by 2.7% in the second quarter of 2017, marking the fastest rate of decline ever recorded by the firm. That was equivalent to a loss of about 941,000 pay TV subscribers.

Healthy Apps: New data from Parks Associates found that more than one-fifth of US households with broadband used a fitness, diet or wellness app of some kind. In addition, nearly four in 10 users of such apps were likely to recommend them to family or friends.

Privacy Problem: Nearly 90% of US mobile app users are worried about security when they sign up with a new app, according to data from business-to-business (B2B) research firm Clutch. More than eight in 10 also noted that they considered access to their personal information when deciding whether to sign up for an app.

Full Autonomy: Only 44% of vehicle owners in five markets—Canada, China, Germany, the UK and the US—said a fully autonomous car was a desirable feature for their next auto purchase, according to survey data from IHS Markit. The interest in full autonomy was highest in China, where more than 72% of respondents expressed a desire for the feature.

Mobile-Only MEA: According to a Q1 2017 study by GlobalWebIndex, 27% of internet users ages 16 to 64 in the Middle East and Africa go online exclusively via smartphone. The shares of mobile-only internet users in the eight markets studied ranged from 40% in Nigeria to just 10% in South Africa.

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