Data Feed for August 4, 2017 - eMarketer
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Data Feed for August 4, 2017

Key stats you need to know about today

August 4, 2017
Vcommerce Is Coming: Research from management consultancy L.E.K. Consulting found that 70% of consumers who have tried virtual reality (VR) were interested in using VR headsets to shop in a virtual store with a friend in a different location. In addition, 70% wanted to try on clothes and accessories, then customize them, while using VR.

New Wearables King: New data from Strategy Analytics found that China-based electronics manufacturer Xiaomi shipped more wearables than either Fitbit or Apple for the first time to become the world's largest vendor in the product category.

Tapping Up: Nearly 60% of UK adults used contactless card payments, according to a survey from Opinium Research LLP for Barclaycard. In addition, 71% of respondents said they used the payment method more frequently than they did a year earlier.

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