Data Feed for August 29, 2017 - eMarketer
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Data Feed for August 29, 2017

Key stats you need to know about today

August 29, 2017
Latest Gadget: New data from Fluent LLC looking at the effect of Apple's iPhone on consumers found that 34% of Americans say the next phone they plan to buy is an iPhone. And 40% of those consumers are planning on purchasing the iPhone 8.

Tech Savvy: Generations of consumers rely on technology differently. According to a study from the Harvard Business Review, Gen Z respondents said they were most enthusiastic about the potential of virtual reality (VR). Meanwhile, Gen Xers believed VR technology would have a low impact on their work.

OTT Boom: Asia-Pacific's over-the-top (OTT) revenues from TV episodes and movies will reach $24.41 billion in 2022, three times the $8.27 billion recorded in 2016, according to Digital TV Research. China will command half of the OTT revenues.

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