Data Feed for August 23, 2017 - eMarketer
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Data Feed for August 23, 2017

Key stats you need to know about today

August 23, 2017
Device Upgrade? Data from CouponFollow looking at the key factors that influence US millennials' smartphone purchasing behavior found that many are unwilling to shell out a large amount of money on a new smartphone. Over two-thirds said they would pay $500 or less.

Cutting Back: According to a Nielsen study, 53% of UK consumers surveyed in this year's second quarter said they made deliberate efforts to cut costs during the period, the highest level since Q2 2015 and up from the 40% who said the same two months after last year's Brexit vote. Switching to cheaper grocery brands was the most common method for saving money, the study found.

Budget Goals: Nearly two-thirds (65%) of US millennial parents polled by Citi Retail Services believe that shopping in-store allows them to stick to their back-to-school budget goals, compared with online shopping.

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