Data Feed for August 21, 2017 - eMarketer
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Data Feed for August 21, 2017

Key stats you need to know about today

August 21, 2017
Latam Likes Uber: A new study by comScore found that Uber had a reach of 18% among mobile users in Brazil, higher than in any other market. Uber's reach was also 15% in Mexico, higher than its 14% showing in the US.

No Pre-Roll: A survey from GlobalWebIndex found that nearly one-fifth of online TV watchers block pre-roll ads. But three in 10 of those who block also said they had watched a pre-roll ad at least once in the prior month.

Data Dump: According to a recent study from MarketsandMarkets (M&M), the value of the global internet of things (IoT) data management market is expected to increase from $27.54 billion this year to $66.44 billion by 2022. The increasing number of internet-enabled devices will generate a lot of data to parse.

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