Data Feed for August 16, 2017 - eMarketer
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Data Feed for August 16, 2017

Key stats you need to know about today

August 16, 2017
21 Character Salute: New data from Yes Lifecycle Marketing found that subject lines under 21 characters generated a 31% higher-than-average open rate .

Smartphone-Centric: Gen Z spend roughly more than 4 hours a day online via a mobile device, according to research from GlobalWebIndex. Overall, mobile now accounts for 52% of their daily online time.

Fulfillment Needs: A study from CFI Group and Radial, looking at retail fulfillment, finds that many online shoppers (76%) will shop at a competitor's website if a retailer runs out of a product. What's more, nearly two-thirds are willing to buy additional items to qualify for free shipping.

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