Data Feed for August 15, 2017 - eMarketer

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Data Feed for August 15, 2017

Key stats you need to know about today

August 15, 2017
Changing Priorities: Four in 10 UK consumers (43%) polled by Barclaycard in July said higher inflation has caused them to change their everyday spending habits, with 44% buying fewer treats for themselves. Nonetheless, consumers still prioritized experiences, boosting entertainment spend 12.5%.

Lost Revenue: Research from cybersecurity firm Namogoo found that 15% to 25% of shoppers are not experiencing the full ecommerce customer journey as they should be because of digital malware. During these infected sessions, between 40% and 70% of malware injections included competitive product ads that lured shoppers away from a retailer's site.

Fading Fandom?: An August 2017 study of consumers' passion for soccer in Germany by Forsa for marketing and media publication Horizont shows less interest than might be expected for a sport the country's national team has long excelled at. Only 14% of respondents were strongly interested and 10% "completely seized" by the game, compared with 42% who said they weren't interested at all and a further 34% having only little interest. The sport's appeal increased with age, with respondents ages 60 and older the most into soccer, but only 17% of respondents 14 to 29 very interested in it.


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