Data Feed for August 10, 2017 - eMarketer

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Data Feed for August 10, 2017

Key stats you need to know about today

August 10, 2017
Empty Inbox: New data from data solutions provider Return Path finds that while 80% of commercial email is delivered to the inbox, one in five fails to reach its intended target.

Digital Radi-doh!: Norway's move earlier this year to replace FM radio with Digital Audio Broadcasting (DAB) has won few fans. According to Ipsos research cited by, 60% of consumers are unhappy with the switchover, compared with 24% who are OK with it.

Phishing Persists: Nine in 10 UK internet users receive at least one phishing email per month that has evaded their spam filter, according to June 2017 research by Populus for consumer product reviews site Which? Scam emails most commonly impersonated messages from PayPal, banks, the UK's taxation department (HMRC) or Apple.

Siri, Can You Help?: There's a variety of reasons why people use personal assistant apps, ranging from the need to check the weather to getting news updates. According to a study by Verto Analytics, most use a personal assistant app to ask a question or search for something specific.


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