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Nearly half of US creative professionals say the creative process could be better, according to February 2016 research. Just 2% of respondents said it was already perfect.
Hightail, which provides collaboration process services to creative professionals, surveyed more than 400 US creatives from a variety of industries.
When asked about the effectiveness of the creative process, 23% of respondents said it was effective, and 28% said it was OK.
Some 4% of creative professionals said it was completely ineffective.
Poor project management may be a reason why some respondents feel the creative process can be better. In fact, more than a third of US creative professionals said one of the main challenges of creative projects was poor project management.
Furthermore, 32% of respondents said that unclear client feedback was also challenging to the creative process.
Other challenges creative professionals faced included inefficient review processes and unclear approval processes.
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