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Nearly half of US creative professionals say the creative process could be better, according to February 2016 research. Just 2% of respondents said it was already perfect.
Hightail, which provides collaboration process services to creative professionals, surveyed more than 400 US creatives from a variety of industries.
When asked about the effectiveness of the creative process, 23% of respondents said it was effective, and 28% said it was OK.
Some 4% of creative professionals said it was completely ineffective.
Poor project management may be a reason why some respondents feel the creative process can be better. In fact, more than a third of US creative professionals said one of the main challenges of creative projects was poor project management.
Furthermore, 32% of respondents said that unclear client feedback was also challenging to the creative process.
Other challenges creative professionals faced included inefficient review processes and unclear approval processes.
You've never experienced research like this.
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