Schedule a Demo
Does My Company Subscribe?
Virtual reality (VR) headsets don’t come cheap—some can leave a big dent in a consumer’s wallet. But cost isn’t the only factor holding back adoption of these devices. Many people are simply not interested in them.
Indeed, a March 2017 survey of US internet users by Thrive Analytics found more than half of respondents (53%) weren’t interested in owning a VR headset.
Older respondents were more likely to be uninterested than their younger counterparts. For example, 54% of 45- to 54-year-olds said they “just weren’t interested” in owning a VR device or system, and 67% of respondents ages 65 and older said the same.
In contrast, just 39% of respondents ages 25 to 34 said they were just not interested in owning a VR device.
Lack of content was another reason why some people weren’t tempted to buy a VR device. Though in this case, younger respondents were more likely to say this was a contributing factor to not owning a device compared with older generations.
But by and large, a greater reason than content availability for not owning a VR device—and something that has been discussed in other surveys on the matter—is cost.
Fully 43% of internet users polled were not interested in owning a VR headset because they felt the devices were too expensive, Thrive found. Moreover, among respondents ages 18 to 34, price was the most widely cited reason for a lack of interest in owning such a device.
A similar survey of US internet users by Gamer Network in February 2016 found that the largest share of respondents (51.3%) considered price the most important factor when purchasing a VR headset. Visual quality was the second leading consideration, cited by 47.3% of those polled.
For several years, business leaders have been abuzz about digital transformation. But as much as the phrase gets thrown around, many executives and other employees may still lack an of understanding of what it means to digitally transform their company—and what that transformation will require.
Not a PRO subscriber? Find out how to become one.
Join eMarketer for a free webinar:
Thursday, October 5, 1pm ET
Space is limited.
made possible by
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.